The phone as a link

A phone that can be reached — by people, by an AI agent, from the same network where machines are already talking to each other. McLink connects islands of information to the reality where things actually happen.

You install the app. Then anyone can find you, send a command and receive the answer back. The screen can be off. The push notification wakes it. The inbox receives it. The answer goes home.

That is the backbone. Everything else has grown from it.

It starts with what you sell

In practice, it begins with what you sell and what you want to buy. You can be reached through WhatsApp and receive links to pages describing what is available and what is needed. Perhaps someone is looking for a friend. Perhaps someone wants an extra portion of bean stew for dinner. Perhaps someone wants to book a guided tour of your home region.

What started as nothing more than a link to the phone began to grow.

The website

The website became the public surface — not another website builder in the cloud, but pages that live on the phone and are published under your own domain. This is where you present yourself and your business: opening hours, offers, who you are. A visitor can book an appointment, buy products and pay without leaving the flow. When someone contacts you on WhatsApp, the same website can be shown to the person making the request — a link to you, not to a platform. Garage, hairdresser, lunch spot: the same idea, different policy.

On TourItalia that page is the one you publish here: touritalia.online/rossano/maria is a page living on Maria's phone, under her own name.

The channels

Then came the channels: WhatsApp notifications, SMS, email, Signal, Telegram. What is already on the phone becomes a set of ways in and out. A customer-service bot can reach you through the same contact point an agent uses to reach the terminal. To the phone, it matters less whether there is a person or an agent on the other end.

Keeping track of the network

When the number of contacts begins to grow, another need appears: keeping track of the network. Network Builder creates a contact surface around your existing network and keeps an automatic grip on what is happening. The greengrocer has lowered the price of tomatoes. You have fewer customers on Tuesdays and want to offer a better price for a haircut. Someone is organising karaoke with tapas. WhatsApp contacts, websites, products and relationships begin to connect — the tree becomes working memory for the business, rather than yet another empty CRM template.

From there, the step to Social Network Creator is a short one: your contact points on social media can be created and kept together, and news and offers published without starting over on every platform.

The Translator

The phone is not only an interface to the business. It is also an interface between people. The Translator is the most human surface right now. Two people, two languages: tap, speak, text, translate, play. The screen is history, not a dashboard. The languages live in Settings. The phone almost disappears from the conversation and instead becomes what makes the conversation possible.

Plugins and Skills

Once the phone can reach people, pages and machines, the next question is fairly obvious: what else should it be able to do?

Plugins are the open door — calendar, time reporting, home automation, translation, search — functions that appear as their own shortcuts in the menu. Some can be purchased, others are free. You can make your own and sell them, or give them away.

Skills are the other side of this. Where plugins give the phone new abilities, skills give the agent instructions for how those abilities should be used. They can be active or passive, bound to a particular surface or global. A search can be controlled by a skill while fetching and rendering take place in the app code — no scraper needs to be hidden inside a prompt.

Want the translator to sound like an English aristocrat, or more like an Italian farmer? That is not a new app. It is a skill connected to the translator.

Everything already in the phone

Camera, flashlight, speech, microphone, Bluetooth serial, OBD2 to the car, SSH into the phone's shell. The app works with tools, not screenshots of buttons. The agent does not need to see what you see on the screen in order to ask the phone to do something.

And the phone does not have to stop with itself. The house on the local network, the greenhouse or the machines on the farm can be controlled from the app. The phone can take the role of master — finding devices, configuring them and running scripts — without turning into yet another hub app that has to be administered.

This is where the link becomes interesting. It no longer runs only between an agent and a phone. It runs from information to action.

It is not an app that “does AI”. It is an app that lets an agent reach reality — files, lights, the car, the booking, the customer on WhatsApp.

Who owns what

This is where McLink differs from almost everything else on the same shelf.

Memory belongs to the Google account, not to the phone and not to the LLM. Change model. Change phone. Policy, workspace and backup can follow. The LLM is interchangeable — free when available, paid when you want it.

McLink is the link. You own the environment.

A local policy determines how the same binary behaves. Garage one day, hairdresser the next. The same app, but different opening hours, different resources and a different website. Parameters, not forks.

This means the phone does not need to know in advance what it is supposed to be. It only needs to be able to become it.

Under the hood

WhatsApp is the channel and the point of contact. When an unknown number calls, an automatic reply goes out: a greeting and links to the information on the phone. A person can tap in WhatsApp, open the website, book and pay. An assistant can do the same.

The app does not have to be in the way. It stays in the background until something arrives — then it wakes, collects what is waiting and answers. The interface is deliberately kept simple: what matters lives in the lists, not in a menu that grows with every new function. When an agent connects, it gets a hold of what is already in the phone — the website, the car, the memory — instead of one more empty chat box.

What started as a phone that could receive a command is now something else: an Android where the agent and the human meet where the work happens. On the website, in the channel, among the people.

Install it, fill in your page

Your page in TourItalia is not written in a form on this site. It is written in the app, on your phone, and published under your own domain — with your opening hours, your offers, your photographs, your skills and your policy. Then this site can find you, and so can the people asking on WhatsApp.

• Install McLink on an Android phone.
• Write the page: who you are, what you offer, when you are open.
• Publish it under your own domain — the page lives on the phone, not in a cloud builder.
• Be reachable: WhatsApp, SMS, email, Signal, Telegram — person or agent, the same contact point.

Sign in and give your page its place

McLink writes the page. Here it gets a place: sign in, choose one region, one city and up to three subjects — only what exists where you live, taken from that region's own five. Then your page is not one more page on the internet: it belongs to a place, and the people and businesses around it are one click away.

McLink — the link between your data and the systems you already live in.